To truly grow cannabis businesses and the industry, retailers need to take more than their regulatory reporting online. The industry has started to see the value in technology related to most aspects of the business, from inventory management and point-of-sale and delivery to CRM and marketing automation. However, the operative word is started. The legal cannabis industry is still immature, and sales and marketing technology remains a relatively new concept. Luckily, canna-tech capabilities and adoption are growing quickly — and maturing the industry along with it.